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2026-11-02 04:18:23

Is Premiumization Creating New Opportunities for Hair Care Innovation?

Saudi Arabia's beauty and personal care industry is experiencing steady growth as consumers increasingly invest in premium grooming products and advanced hair care solutions. Changing lifestyles, greater awareness of scalp health, and rising demand for specialized products have elevated hair serums from niche treatments to essential components of daily hair care routines. Modern formulations...

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