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2026-11-04 11:32:40

Designing Clinics That Patients Actually Trust

In most business contexts, first impressions matter — but they can be recovered from. A patient walking into a healthcare facility is different. They’re often anxious, possibly in pain, and making rapid, mostly unconscious judgments about whether this place, and by extension the people in it, can be trusted with their health. Those judgments happen fast. Research on first...

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