What a brand voice guide did for a tiny team
There are three of us, and for a long time we all wrote like different companies. A short post on Market Muser about tone made me admit the real problem, which was that nobody had written down how we sound.
Building the guide took one afternoon and a lot of arguing about adjectives. We narrowed it to four words we could all live with: plain, warm, direct and a bit dry. The arguing was the...
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