SEO helps your website rank in a list of links. AEO helps your business get chosen as the answer inside ChatGPT, Perplexity, Gemini and Google AI Overviews. Luton businesses now need both, and the order you tackle them in matters.
I have spent 16 years watching search move from keyword density to entities, and now from entities to citations. Many local agencies still pitch the older playbook....
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